Baton Rouge, LA 70807
Accomplished Social Worker adept at providing compassionate support and guidance to diverse populations in need. Equipped with 4+ years experience developing personalized care plans, advocating for clients, and collaborating cross-functionally to enhance wellbeing. Talented in marketing, content creation, and community engagement initiatives targeting seniors.
- Client Relations & Care Planning
- Cross-Functional Collaboration
- Marketing Strategy & Content Creation
- Analytical Thinking & Optimization
- Advocacy & Compassion
East Baton Rouge Council on Aging – Baton Rouge, LA
Marketing Coordinator, January 2022 – September 2023
- Created engaging marketing content across social media, blog, email, radio, and print, resonating with senior audience.
- Managed social platforms, fostering community and driving engagement through responsive interactions.
- Supported execution of fully integrated, senior-focused marketing campaigns end-to-end.
- Researched senior demographic trends to inform effective, tailored marketing strategies and content.
- Worked collaboratively across creative, strategy, and media teams to optimize campaign execution.
- Monitored and analyzed performance using analytics to enact data-driven optimizations.
- Produced quarterly magazine, monthly radio show, and radio ads while capturing photography and video content.
Social Worker, August 2018 – November 2022
- Conducted comprehensive needs assessments and developed personalized care plans for clients.
- Coordinated closely with healthcare providers and community resources to secure comprehensive support.
- Provided ongoing case management, continuously reviewing and updating plans per client needs.
- Advocated assertively for client rights and interests.
- Maintained meticulous case files while upholding strict confidentiality standards.
- Connected clients to resources, assisted with benefit programs, and provided guidance as a Medicare advisor.
Bachelor’s Degree in Social Work – Southern University, Baton Rouge, LA, May 2018
Skills & Accomplishments
- Video Production & Editing
- Social Media Management
- Branding & Content Marketing
- Email Marketing
- Photography & Videography
- Case Management & Care Planning
- Cross-Disciplinary Collaboration
- Client Relations & Advocacy
- Compliance & Privacy Standards
- Proficient in Final Cut, Adobe Creative Suite, Microsoft Office, Sprout Social, WordPress, AI tools
- Social Work License
- First Aid & CPR Certified
- Award-winning photographer published in Essence Magazine